The Seeded Team

Experienced specialists. Directly involved.

Seeded Digital brings together experienced, independent specialists across search, content, design, development and analytics who have worked alongside one another for many years. Each consultant leads their own discipline while contributing to a collaborative, joined-up approach that keeps experienced practitioners close to both the work and the decisions that shape it.

Anthony Tuite
" Strong visibility comes from clear expertise, genuine authority and systems that help businesses communicate what they know."
Anthony Tuite

Anthony Tuite

Managing Consultant & Organic Search Lead

Anthony leads Seeded’s organic search work, helping B2B businesses build stronger visibility around the subjects, services and opportunities that matter commercially. His work combines technical SEO, website structure, authority development and content strategy to create visibility systems designed for long-term growth rather than short-term gains.

Through both Organic Search Strategy and the Content Engine for Search, Anthony works closely with businesses to capture expertise, identify opportunities and build authority around the topics they want to be known for. As founder of Seeded Digital, he remains closely involved across client projects, helping ensure that search, content, design, development and analytics continue to work together around shared commercial objectives. His approach is collaborative, commercially grounded and focused on helping organisations communicate the experience and knowledge they already possess more effectively online.

Karl Ridley
" The strongest B2B websites are rarely the loudest. They’re the ones that feel considered, credible and easy to engage with."
Karl Ridley

Karl Ridley

Lead Designer & UI/UX Specialist

Karl leads B2B Website Design at Seeded Digital and runs the specialist design consultancy Happyleaves. His work combines visual design, user experience and information hierarchy to help businesses communicate more clearly, creating websites that build confidence, reduce friction and make complex organisations easier to understand.

He believes good design is fundamentally about communication. By working closely with strategy, content and development, Karl helps ensure websites not only look considered but also support the wider goals of visibility, authority and commercial growth. His approach focuses on clarity, usability and trust, helping businesses create websites that people find easy to understand, easy to navigate and easy to trust.

Nick Boldison
" Websites should become easier to evolve over time, not harder. Good development creates flexibility, confidence and room for growth."
Nick Boldison

Nick Boldison

Lead Website Development Specialist

Nick leads B2B Website Development at Seeded Digital, building technically robust websites designed to support visibility, performance and long-term growth. His work focuses on clean development, modular systems and technical foundations that allow businesses to evolve without becoming constrained by their platforms.

Working closely with strategy, content and design, Nick helps ensure websites remain flexible, maintainable and capable of supporting future growth. His approach prioritises simplicity, reliability and thoughtful technical decisions, translating complex development challenges into practical solutions that support the wider commercial goals of the business.

Jack Kent
" Data should create confidence, not confusion. The goal is not more reporting, but a clearer understanding of what is actually driving commercial performance."
Jack Kent

Jack Kent

Lead Data and Analytics Specialist

Jack leads Data and Analytics at Seeded Digital while also running Govern, his specialist analytics consultancy. Through both practices, he helps businesses build clearer measurement frameworks that connect search, content and digital activity to meaningful commercial outcomes.

As customer journeys become increasingly fragmented across search engines, generative engines, websites and multiple touchpoints, Jack helps clients understand which activity is contributing to qualified demand and where future opportunities exist. His approach prioritises clarity over complexity, creating a single source of truth that allows organisations to make better decisions with greater confidence.

Better work happens when specialists work together.

Search, content, design, development and analytics each solve different problems, but the strongest outcomes usually emerge when those disciplines work together. By bringing experienced specialists together around the same commercial objectives, we help businesses benefit from joined-up thinking, direct collaboration and expertise that remains closely connected to delivery.

Please direct your enquires to:

We build structured digital platforms that grow authority, visibility and demand for B2B SMEs.

Company No. 12304460.
Registered in England and Wales at 20-22 Wenlock Road, London N1 7GU.